Andrew Goodwin - Music Video Theory
Andrew Goodwin - Music Video Theory What did Andrew Goodwin do? Andrew Goodwin was a director of music who created a theory on music videos. The theory contains six steps which aim to assist music video directors in capturing the audience when making music videos. Originally Goodwin outlined these six steps in his book 'Dancing in the distraction factory'. Andrews Six Points: 1) There is a relationship between lyrics and visuals with visuals illustrating, amplifying or contradicting the lyrics. 2) There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music. 3) Genres are complex and diverse in terms of music video style and iconography. 4) Record companies will demand a lot of close-ups of the main artist or vocalist. 5) Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc. 6) T...
