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Andrew Goodwin Music Video Analysis

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 Analysing my own music video using Andrew Goodwin's ideas My Music Video: https://youtu.be/YLvZzU7W4-E My Music video was a narrative based music video for the song Chances Kaytranada. Throughout the story of the video you see a girl get influenced by her friend to do these things which she would normally not do, like smoke and take pills. The first idea of Andrew Goodwin's is that there is a relationship between the lyrics and visuals with the visuals illustrating, amplifying or contradicting the lyrics. In my music video there is a very direct relationship to the lyrics and visuals in the sense that the main character lip syncs part of the song as seen below. This is an obvious link because the video is directly syncing to the lyrics. However, while only a very basic relation I believe it amplifies the lyrics extremely well because, it allows people to set even more attention on what the lyrics actually are. The lyrics of the song have a very not a care in the world feel to...
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Andrew Goodwin - Music Video Theory

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Andrew Goodwin - Music Video Theory What did Andrew Goodwin do? Andrew Goodwin was a director of music who created a theory on music videos. The theory contains six steps which aim to assist music video directors in capturing the audience when making music videos. Originally Goodwin outlined these six steps in his book 'Dancing in the distraction factory'. Andrews Six Points: 1) There is a relationship between lyrics and visuals with visuals illustrating, amplifying or contradicting the lyrics. 2) There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music. 3) Genres are complex and diverse in terms of music video style and iconography. 4) Record companies will demand a lot of close-ups of the main artist or vocalist. 5) Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc. 6) T...
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